WE FLOOD GIPUZKOA WITH POETRY

Commissioned by the Department of Culture, Cooperation, Youth and Sports of the Provincial Council of Gipuzkoa, last March we designed and activated a pilot action to bring poetry closer to the society of Gipuzkoa, among other objectives.

The “Share Beauty” initiative, presented to the media on 15 March, lasted until 21 March, World Poetry Day, and involved the dissemination through the department’s networks of content produced thanks to the participation of some thirty representatives from all spheres of Gipuzkoa society reading poetry on video. Likewise, within the framework of the project, a call was made to citizens to dynamise the contribution of their own content through their networks, using the hashtags #ComparteBelleza and #EdertasunaZabaldu throughout the week. 

An activity to which we must add the design of the corporate image of the action and the development of associated content, as well as the development of materials for the launch of an advertising campaign in the press, radio and digital media. A rounded action that we were delighted to launch because… we love poetry.