LIBU, THE BOOKSHOP OF GOOD STORIES

Sometimes the stars align and give us everything we like: projects with soul, people’s commitment… and books. These are the ingredients that we have found in the proposal that Zubietxe offered us: to define the socialisation strategy of LIBU, the second-hand bookshop in Bilbao’s Old Quarter, to propose new projects and a new brand image. 

At LIBU you will find cheap books and priceless people. All the income generated through the sale of books is invested in offering second chances to people in a situation of social exclusion. 

Our work has consisted of bringing out the enormous value of this project and showcasing it through a new brand image. In addition, we have helped to shape the new narrative, and to organise the management of communication, starting with the “launch” of this new stage, coinciding with International Book Day.