PACT by BBK. GOOD TREATMENT FOR EQUALITY
During 2022 we have designed and deployed PACT by BBK, a social transformation project to activate the youth of Bizkaia in the field of equality, based on good treatment as a "default value". It all stems from an observation: despite all the progress being made in...
WE FLOOD GIPUZKOA WITH POETRY
Commissioned by the Department of Culture, Cooperation, Youth and Sports of the Provincial Council of Gipuzkoa, last March we designed and activated a pilot action to bring poetry closer to the society of Gipuzkoa, among other objectives.The "Share Beauty" initiative,...
LIBU, THE BOOKSHOP OF GOOD STORIES
Sometimes the stars align and give us everything we like: projects with soul, people's commitment... and books. These are the ingredients that we have found in the proposal that Zubietxe offered us: to define the socialisation strategy of LIBU, the second-hand...
APPA ZARAUTZ, NEW CONNECTIONS WITH CITIZENSHIP
We have started 2023 with the design and implementation of Appa Zarautz, a pilot project of the City Council aimed at young people, to publicise its Strategic Plan 2030, and involve them in the future of Zarautz, which aims to promote the 2030 Agenda and the...
BIZKAIA GARA. BIZKAIA’S VOLUNTEER DNA PUT INTO ACTION
After more than 20 years of existence, Bizkaia's volunteer agency, Bolunta, became "Bizkaia Gara" in September 2022. It has been an honour to be part of this moment. The promoting entities (Provincial Council of Bizkaia, BBK and EDE Foundation) trusted us to lead the...
MULTICHANNEL CAMPAIGN FOR MUGI
Between 6 and 18 February we launched the multichannel advertising campaign that we conceived and designed for the Territorial Transport Authority (ATTG) in order to publicise all the means of public transport on which it is possible to use the MUGI card. A card whose...
DOMINION. COMMUNICATION APPLIED TO TRANSFORMATION
Since 2021, we have been sharing spaces for reflection and planning with DOMINION's Corporate Area to help define the complete roadmap of its communication strategy. Technology at the service of the transformation of all types of businesses is the value proposition of...
GUZTIOK MUGITUZ, COLOURFUL AWARDS
For the fourth consecutive year, we have participated in the organisation of the Guztiok Mugituz awards, promoted by the Department of Mobility and Territorial Planning of the Provincial Council of Gipuzkoa, which are now also a bit of our own. The aim of this award...
YOU MAKE GIPUZKOA…
The year is coming to an end and with it the longest advertising campaign we have developed at Linking Ideas. An action for the Department of Mobility and Territorial Planning of the Provincial Council of Gipuzkoa and Lurraldebus, designed to be shared through their...
EDE FOUNDATION. REFLECTION, BRANDING AND ACTION. WE LIKE TO LEAVE OUR MARK.
For several months we have worked with the EDE Foundation team in the global strategic reflection of its communication positioning, in the development of its value propositions and in the deployment of a new brand architecture, which we have helped to adapt in all its...
BICYCLE DAY
For the second consecutive year, we have participated in the organisation of the 2nd "Gipuzkoa by Bike" Conference, promoted by the Department of Mobility and Territorial Planning of the Provincial Council of Gipuzkoa. This year, under the title "Towards a more...
ANOTHER WAY OF COMMUNICATING ABOUT DISABILITY
In 2022 we have collaborated in two projects with EDEKA, the Basque Coordination of Representatives of People with Disabilities, representative of the entities of the Third Social Sector, associations and networks that work in the defence of their rights. On the one...
LIFE COMES BACK
We were commissioned to design and develop an advertising campaign to promote public transport in Gipuzkoa and the Lurraldebus brand to encourage citizens to use the service after the pandemic has subsided. It will be disseminated by the Department of Mobility and...
LITERATURE LIKES TO TRAVEL
This joint initiative of the Departments of Culture, Cooperation, Youth and Sports of the Provincial Council of Gipuzkoa, on the one hand, and Mobility and Territorial Planning, on the other, was created to promote literary creativity on the buses of the public...
30 YEARS OF VERSIA
Last February, Versia, a Basque technology company, born and rooted in the Left Bank of the Nervión, and with offices throughout the Basque Country, celebrated the beginning of its 30th anniversary. A year marked by commemorative actions that started with the...
ZIRGARI AWARDS: A RECOGNITION OF EQUALITY
The Provincial Council of Bizkaia and BBK have been organising the Zirgari awards since 2016 to recognise people, entities and companies that work in favour of equality between women and men in Bizkaia. For the second consecutive year, we have had the pleasure of...