Organizations, like people, communicate even through silence. In fact, all aspects of an organisation communicate something about them. Their objectives and strategies, managerial style, their staff, the production processes and their management, organisational structures, collaborators all make statements in one way or another.

And it is up to Corporate Communication to manage and deploy all this potential. In consequence we have in our hands a key strategic tool, which we can use to define the communication objectives of the organisation, its publics, the processes and communication channels, and the public image projected.

An organization’s brand and everything connected to it are essential in generating the image which is projected, and it should go without saying that this image must be perfectly aligned with the organisation’s business objectives. Linking Ideas helps our customers in the analysis of their branding needs, the generation of new brand systems if needed and the selection of their slogan. We can also assist in the subsequent incorporation of the new branding in the company’s websites and all other physical corporate stationary such as business cards, promotional material and merchandising. The aesthetic hides more in its background than in its form.

Knowing the secrets of communication and its supports (newsletters, intranet, e-mail, posters…), and understanding the importance of timing, is key to working on the climate and culture of an organisation. At Linking Ideas we help companies to develop their internal communication plans, aware that what their people say will always be more credible than what their advertising says.

Communication in social networks is today part of communication planning and managing it requires knowing its keys. It is not the same to communicate on LinkedIn than on Twitter. In addition to understanding its enormous amplification power, it is necessary to understand that both continuous and punctual presence require objectives, knowledge of the target, scheduling, etc. and, above all, alignment with the business and communication strategy.