LIFE COMES BACK

We were commissioned to design and develop an advertising campaign to promote public transport in Gipuzkoa and the Lurraldebus brand to encourage citizens to use the service after the pandemic has subsided. It will be disseminated by the Department of Mobility and Territorial Planning at two times of the year: May and September (coinciding with the European Mobility Week). 

For this purpose, we propose a mix of channels ranging from oppis on bus shelters to content for local television, radio spots, social networks and the written press, based on a creativity that seeks to reflect the faces and voices of the citizens of Gipuzkoa in all their diversity (geographical, gender, age…).

Our work on this assignment ranges from the conceptualisation and briefing of the campaign, to the generation of all the graphic and textual content (copy and scripts), the choice of locations, leading actors and actresses and everything related to the production and coordination of suppliers. A 360º that we love because of the demands it entails and the creative and execution possibilities it allows us.