MULTICHANNEL CAMPAIGN FOR MUGI

Between 6 and 18 February we launched the multichannel advertising campaign that we conceived and designed for the Territorial Transport Authority (ATTG) in order to publicise all the means of public transport on which it is possible to use the MUGI card. A card whose scope has been growing steadily since its creation a decade ago, as have its benefits and advantages, and which has some peculiarities in its fundamentals that make it unique.

In the creativity proposed – taken to television, marquees, press and radio, as well as social networks – we focused precisely on the idea of expansion through its connection with the word “universe”. An idea that in a synthetic and integrative way allowed us to reflect the unstoppable growth of the system.

Within the framework of this campaign, we also synthesised and designed specific posters for all the operators integrated in the ATTG, with the aim of informing the public of the multiple benefits of paying with MUGI: from discounts for use that can exceed 90% to discounts for certain groups. As is often the case, we were pleased to come across our creativity in the streets of San Sebastian.